Agency Client
Overnight insights for the win
CHALLENGE
Preparing for a big pitch, an agency client needed critical insight into their clients’ target audience overnight.
solution
ENGINE’s Digital Hives recruited over 150 Millennials overnight. Our client had nearly 500 responses in one day to leverage for their pitch.
ENGINE also helped put concepts in front of the Digital Hive and received real-time ideas for further improvement. This was a great help to our agency client, as 61 ideas came in in one day, complete with images.
IMPACT
Our Digital Hive brought our client great insight into the category and changing gender norms for Millennials (taste buds don’t have a gender).
And ultimately – a win for our agency client!