COVID-19 Insights
keeping the pulse of the consumer and covid-19
updated weekly
The business impact of COVID-19 has been seen across all industries. It is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel.
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CONSUMER TRENDS | FINANCIAL SERVICES, CONSUMER TECH, RETAIL, TRAVEL & TOURISM | GENERATIONAL IMPACT | RESEARCH ON RESEARCH | IN THE NEWS
consumer trends
The Pulse of the American Consumer
At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.
To see the entirety of our research, including previous infographics, visit the COVID-19 tab on our News page.
Looking for a deeper dive?
The ENGINE Insights COVID-19 Dashboard delivers an easy-to-use, self-serve platform providing access to all of our COVID-19 tracking data including industry specific deep-dives and online behavioral data. This tool puts ENGINE’s data in your hands to uncover meaningful insights to your specific business questions.
industry focus
FINANCIAL SERVICES, CONSUMER TECH, RETAIL, TRAVEL & TOURISM
FINANCIAL SERVICES
Are we paying the COVID price? As our economy suffers, we look at how financial services can prepare.
>> CONSUMER FINANCES & COVID-19 INFOGRAPHIC
>> COVID-19 SETS THE STAGE FOR LONG-TERM FINANCIAL PLANNING
CONSUMER TECHNOLOGY
Record numbers or screen overload? Technology thrives as the world prepares for the COVID era.
RETAIL
As stores close their doors, does online shopping succeed? Consumers’ behaviors and anticipations for retail moving forward.
TRAVEL & TOURISM
Turbulent times for travel & tourism? How COVID 19 has derailed travel plans and the future of the industry.
>> “ROUGH AIR” FOR THE AIRLINE INDUSTRY
Our work has appeared in numerous publications. See more in the news.
generational impact
COVID-19 is already emerging as the defining event for today’s Gen Z and Millennials.
Cassandra, ENGINE’s youth & culture experts, leveraged their knowledge of these generations to take the long view into how COVID-19 will impact Gen Z and Millennials: their values, their behaviors, and even how culture moves forward and evolves from this.
>> See the LIFE: INTERRUPTED Special Release
Information from this report has appeared in numerous publications. See more in the news.
research on research
insights on business
From consumers’ views on market research to the impacts of global WFH policies—ENGINE provides insights on business moving forward.
>> Earth Day Turns 50: Consumer Celebrations and Attitudes During COVID-19
in the news
COVID-19 Is Affecting Every Generation Differently
>> View on Forbes
Sleep Deprivation Is Quietly Draining Revenue From Brands in the COVID-19 Era
>> View on Adweek
Most Consumers Favor Continued Quarantine
>> View on MediaPost
Is It Time To Relax Social Distancing?
>> View on Forbes
Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now
>> View on ClickZ
COVID-19: Extraordinary disruption for the airline industry
>> View on Quirk’s
Will COVID-19 change consumer buying habits long term?
>> View on Retail Customer Experience
Aircraft and Airport Disinfection Key to Air Travel Revival, Study Shows
>> View on Apex
Will COVID-19 change consumer buying habits long term?
>> View on Kiosk Marketplace
COVID-19 study shows 93% increase in travelers changing vacation plans
>> View on Travel Daily News
COVID Concern Across Demographics Beginning to Converge
>> View on American Marketing Association
Data Hub: Coronavirus and Marketing
>> View on Marketing Charts
Consumer Behavior Study Finds Shoppers Turning to Amazon This Mother’s Day
What Comes Next For Businesses After Covid-19 Shutdowns?
>> View on Street Fight Mag
Dallas Business Journal
Half of consumers say they’re ready to return to stores
>> View on Dallas Business Journal
Restaurant Dive
Sanitation will be top diner concern post-coronavirus, report reveals
Quirk’s Media
10 Tips For a Vibrant Online Community
Research Business Daily Report (RBDR)
Never-Better Consumer Attitude Towards Brands
MediaPost
Americans Continue To Worry About COVID-19
Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies Collaborated
>> View on MediaPost
How 10 Companies Keep Connected and Sane Through Virtual Channels Amid COVID-19
>> View on CMS Wire
Ad Council Announces First Private Marketplace, Empowering Media Companies to Donate Digital Inventory in Support of COVID-19 Efforts
>> View on Ad Council
Ad Council Sets Up Private Marketplace for Coronavirus PSAs
>> View on Adweek
The Ad Council Launches A Private Marketplace With Donated Media For COVID-19 PSAs
>> View on AdExchanger
Ad Council Sets Up Private Market for COVID PSAs
>> View on Broadcasting+Cable
The Ad Council launches a private marketplace for White House coronavirus messaging
>> View on AdAge
#WFH Diaries: Lindsey Allison of ENGINE
>> View on Muse by Clio
What Is The Future Of Fast Fashion? It’s Complicated
>> View on Refinery 29
Pandemic Profoundly Affecting Gen Z, Millennials
>> View on MediaPost
Cassandra’s “Life Interrupted” Report Finds Gen Z And Millennials Feeling Aimless In Age Of COVID-19
>> View on Yahoo! Finance
Consumers want to return to stores ASAP but want to do so safely
>> View on ICSC “News and Views”
Corporate Event News
GenZ, Millennials Slightly More Open to Events Than Other Generations Post-Pandemic
>> View on Corporate Events News
MediaPost
How Brands Can Maintain Relevance As Students Redefine Higher Learning
MarketingCharts
How Do People Want Brands to Support the Racial Justice Movement?
BizReport
Reports: How Consumers are Reacting as Stay-home Orders Lift
Forbes
Why Is Gen-Z Feeling So Good About Life After COVID-19?