Celebrating Pride Month
Consumers are ready to celebrate Pride Month in a variety of ways. Some consumers are planning to celebrate with younger generations, and how they will celebrate ranges from donating to LGBTQ+ organizations to participating in parades/marches, streaming LGBTQ+ content and taking to social media to show their support. In order for businesses to have the most success connecting with their consumers, they have to understand them – what they are interested in, what they need, and how they feel.
See Issue 21